This client sought to have a site built where he could counsel future patients via Skype. The subject matter was sensitive therefore we took great care as to how he would come across visually. The idea that he is well-respected, intelligent and compassionate were imperative and remained a focal point throughout the project. We felt it necessary to provide as much, personally, from the Personal Identity Coach as possible and were able to pull off a photo shoot at the Mercantile Library in downtown Cincinnati. It was the perfect locale and gave us the exact feel the site needed.
Archive for July, 2012
Round two is fresh off press. The 100-page publication has taken a turn towards the more traditional as there is now a set demographic and a clearer focus. In this edition, ads were implemented along with several new articles. With the focus tightened up, the goal was still to find each article’s unique quality and capitalize on it. For Lebowskifest, the clean clipping paths and full-bleed images didn’t seem appropriate for such anarchy-fueled subject matter. In turn, with the travel section’s An Irish Travelogue: Waking Dream’s opening spread, I wanted to convey the dreamlike quality of the writers’ thoughts as well as play off the area known for rollings banks of fog and mist.
originally posted Friday, July 13…
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I decided that my bike and I would both benefit from it being brought down from the rafters in the garage and into the studio at Envoi. I took advantage of it twice, just today. I opted to ride my bike to a meeting this morning at the Moerlein House. And then for lunch, I trucked it over to Findlay Market for some Skirtz & Johnston. A co-worker has been there several times and with each of his passing visits, I became more and more jealous. So I grabbed a pulled pork sandwich and took off down the street for the re-opened Washington Park. Beautiful. They really did a great job. Erica and I got married in 2009 at Music Hall. It was an amazing day, no doubt, but something like this would’ve made it all the better. And then I walked around the large open yard and in the park, with Music Hall in the background, a large consortium of Japanese students were getting their picture taken and that’s when it hit me. It’s not about me. It’s about all kinds of people coming from all over our own country and the world as a whole and enjoying the city I live in and passing all that along. I felt proud to be a citizen and looking around, I could see the same look on other faces.
A local family distributed their fine wares amongst friends and wanted a little more class when the gifts made their way to the table. They wanted a mark, or ligature, of some kind to tie in other products they might delve into. As a husband and wife team, the two “R”’s reversed seemed to make the most sense to them so it was just a matter of making it work. Along with creating a delicious red, the clan breeds and sells border collies on their farm in the hills of the bluegrass state. The lower perspective pays respect to the canine known for its intelligence, leadership and work ethic. It’s the image that pulls all the great things about Reed’s Ridge together.
