Each year, Boys Hope Girls Hope of Cincinnati provides a group of local youth what they need to overcome broken homes, broken neighborhoods and disruption in their lives that we take for granted. They couldn’t do that without generous donations from the community and one of the ways they engage the their neighbors is through yearly fundraisers. I was given the opportunity to create a system of marks they could use for several of those fundraisers. By creating a system, it began to create recognition for the non-profit in regards to promoting these events.

Worked in conjunction with Envoi Design to develop an internal logo for Mattel toys. We wanted to maintain the strong heritage of the Mattel badge and reinforce that with the circular elements. The color choices were developed to move things from the primary that is usually seen on shelf but still be lively, fun and interactive.

Innovative, award-winning toy designers with a not-so-award-winning site. Their space is fun, hip and vibrant and so are their employees. We wanted to reflect that as well as the creative process in the site design – hence the sketchbook – which was mine that I shot on a light table to pull off the glow in the background. This project ended up being lots of fun and a learning experience for everyone.

The objective of this round was to take a fresh look at photography as well as navigation. The front panel became cluttered and clunky after multiple rounds of work.By eliminating elements and providing balance, legibility was restored. And with the success of the “activation” study, the graphics of that work was incorporated into the photography.

As new packaging for Eukanuba began to roll out, there was the challenge of how the new assets would help tell the nutrition story. As a team, we were tasked with creating story boards depicting the moment the food began to activate inside the dog. I wanted to allow the beauty of an animal in full motion play the hero as well as the molecular science that went into each piece.

A local not-for-profit agency recently overhauled their brand image and assets. I was fortunate enough to be a part of the early phases. Their entire look, even the name was changing so I wanted to maintain the childlike qualities in order to not depart entirely from their history. However, I didn’t want to do it in the traditional sense of kid-written type and poorly drawn illustrations. So what else do kids do? They build. A lot. Not only that, but the way they learn is much akin the building of blocks. So that’s where I started. I roughly “built” the brand mark.

A local food truck vendor was in need of graphics and an identity before she hit the streets. With the visual chaos that can sometimes be the urban scene, I wanted to create a disruptive system with color while allowing the graphic system to be very structured.