This client sought to have a site built where he could counsel future patients via Skype. The subject matter was sensitive therefore we took great care as to how he would come across visually. The idea that he is well-respected, intelligent and compassionate were imperative and remained a focal point throughout the project. We felt it necessary to provide as much, personally, from the Personal Identity Coach as possible and were able to pull off a photo shoot at the Mercantile Library in downtown Cincinnati. It was the perfect locale and gave us the exact feel the site needed.