A local not-for-profit agency recently overhauled their brand image and assets. I was fortunate enough to be a part of the early phases. Their entire look, even the name was changing so I wanted to maintain the childlike qualities in order to not depart entirely from their history. However, I didn’t want to do it in the traditional sense of kid-written type and poorly drawn illustrations. So what else do kids do? They build. A lot. Not only that, but the way they learn is much akin the building of blocks. So that’s where I started. I roughly “built” the brand mark.