The objective of this round was to take a fresh look at photography as well as navigation. The front panel became cluttered and clunky after multiple rounds of work.By eliminating elements and providing balance, legibility was restored. And with the success of the “activation” study, the graphics of that work was incorporated into the photography.

As new packaging for Eukanuba began to roll out, there was the challenge of how the new assets would help tell the nutrition story. As a team, we were tasked with creating story boards depicting the moment the food began to activate inside the dog. I wanted to allow the beauty of an animal in full motion play the hero as well as the molecular science that went into each piece.

A local family distributed their fine wares amongst friends and wanted a little more class when the gifts made their way to the table. They wanted a mark, or ligature, of some kind to tie in other products they might delve into. As a husband and wife team, the two “R”’s reversed seemed to make the most sense to them so it was just a matter of making it work. Along with creating a delicious red, the clan breeds and sells border collies on their farm in the hills of the bluegrass state. The lower perspective pays respect to the canine known for its intelligence, leadership and work ethic. It’s the image that pulls all the great things about Reed’s Ridge together.

Concept backboards for the long-standing Nerfoop line of kids’ basketball toys. High energy, high impact graphics that children enjoy having on their walls as much as they enjoy shooting the plush ball through the hoop. The examples shown cover several themes: NCAA Tournament, iconic 80’s imagery as well as generic filler backboards for all seasons.